Further cementing its path to innovation, Perfetti entered the Jelly category with Alpenliebe Juzt Jelly in 2012. To everyone’s delight, this fruit shaped jelly offering was soon to become the reason behind the proliferation of Jelly, as a category in India. The product was able to capture the consumers’ imaginations across age groups. Its luscious texture combined with the goodness of real fruit, makes this irresistible offering hard to ignore. The communication for the brand further complements its irresistibility. The tagline for the brand is simply ‘Mast Jelly’, because that’s precisely what it is.
Juzt Jelly is available in Strawberry, Lychee and Orange flavours.