|
|
| |
|
|
|
|
 |
|
Alpenliebe MangoFillz was launched as a new proposition under the Alpenliebe umbrella, and is a candy with liquid Mango flavoured filling inside. The product launch is PVMI’s first foray into the sizeable candy category of “virgin fruits”.This is the first non-cream Alpenliebe candy.
Mangofillz has taken forward the overall brand platform of ‘irresistibility’ while keeping the focus on the ‘mango’ taste of the product. Kajol, the Alpenliebe brand ambassador, is being brought in to provide a connect with the parent brand and bring in its heritage, while the communication itself remains focused on the product and its own uniqueness, i.e. a pure mango flavoured liquid-filled candy.
|
|
|
|
| |
| |
| |
|
|
|
|
| Click here to view other ads |
 |
|
|
|
|
|
|
|
|
|
