|
|
| |
|
|
|
|
 |
|
Launched in 2006 over the past four years, Chocoliebe is Perfetti Van Melle's premium offering in the éclairs segment. It is ball formed caramel chew with delicious chocolate filling inside. The brand is performing well and is one of the largest players in the éclairs segment.
It operates only in caramel flavor currently.
Since 2006 we have built the brand on the premise of a “rich chocolate & soft caramel” which was implemented by the first communication of “Pyar Do. Pyar Lo” (Give love. Get Love), this thought was communicated through the story of a small brother trying to win the heart of his big brother in pain to get his favourite Chocoliebe from him. The brand grew from strength to strength both in the market and in the consumer mindset.
In 2008 with the growing of the Eclairs segment the idea was to communicate the USP of Chocoliebe that it is non sticky, this thought was communicated through the story of a police cadet who could have become an inspector but failed because he got stuck while eating an Éclair, the entire thought was based on the insight of an Eclairs) getting stuck to your teeth due to its product properties of hard outer and less chewy. The communication was based on a platform that said that we are ‘Better than an éclair’.
Chocoliebe continues to do well among kids and youth alike and comes in innovative gift packs and stick too. |
|
|
|
| |
| |
| |
|
|
|
|
| Click here to view other ads |
 |
|
|
|
 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
