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Our vision

We will enhance our world
leadership in confectionery by
creating value for consumers
through innovative and gratifying
high-quality products.

Our mission

We at Perfetti Van Melle:
  • develop, manufacture and market high-quality and innovative products for our consumers through the efficient use of our resources and in collaboration with our business partners;
  • create a fulfilling workplace for our employees built on trust, mutual respect, and appreciation of their diversity;
  • value the role we play in our communities, as a socially and environmentally committed organization;
  • generate economic value through superior growth and profitability.

Continuous focus on these principles will lead us toward Our Vision.

Our values

Living the Perfetti Van Melle Values requires courage, vision, trust, commitment, and pragmatism. The following values will guide our actions in realizing our mission:


We conduct our business with honesty, integrity, and respect for those with whom we have relationships.

Achieving excellence

We pursue quality in everything we do. We strive for continuous improvement in the way we operate. Unremitting attention is given to details at every stage and resources are used in the most efficient way.

Dedication to
the customer

We will meet and exceed the differing needs and expectations of our consumers, offering them high quality, state-of-the-art and innovative products.

Care for our

We are committed to creating a global workplace where teamwork, involvement, open communication, flexibility and fun exist. We treat our people fairly; we value different styles, skills, experiences and backgrounds and acknowledge that these differences result in greater creativity and better insights. We encourage them to take initiative and expect them to approach their jobs with passion and commitment. We offer our people training opportunities and ongoing development so that each individual can reach his or her full potential.

Social & environmental responsibility

We will conduct our business as responsible members of society, respecting the laws of the countries in which we operate, contributing to the progress of the local communities in line with the legitimate role of the business. We will operate safely, responsibly, and with sound environmental practices, aimed at minimizing our impact on the environment and working toward long-term sustainability.


We are committed to achieving ambitious business goals while securing our company’s profitability thus ensuring our independent growth.

We conduct our business with honesty, integrity, and respect for those with whom we have relationships.

Our strengths


Consumers around the world want to be sure that the products they buy are of unparalleled quality. We pay the utmost attention to selecting the finest raw materials, developing cutting-edge production processes and investing in research into newer and better production formulae.


Our consumers in both mature and growing economies are very sensitive to new experiences and concepts. We want to be the ones who pleasantly surprise them with new products, new flavours, new packaging and new product concepts that will help them enjoy “sweeter” moments in their lives. This is why we give paramount strategic importance to researching and developing new products.


We place great importance on understanding the market and its trends in order to identify and anticipate consumer demands. We also want to remain in tune with consumers after they have bought our products. To do this, we regularly develop effective promotional tools, high-impact and eye-catching advertising campaigns and innovative digital experiences connected to our brands.


Respect for the environment, not only by complying with local laws and regulations but also through trying to minimise the impact of our operations, is a vital principle at Perfetti Van Melle. Improving the efficiency of our production processes to reduce waste, making the best use of natural resources and looking for environmentally-friendly options in our packaging choices and distribution strategies are key to executing this ideal.


Behind our success lies the initiative, enthusiasm, passion, dedication and creativity of our people. We are committed to creating a stimulating work environment, guaranteeing safe working conditions in our factories and offering Group-wide development and career opportunities.

Consumers around the world want to be sure that the products they buy are of unparalleled quality. We pay the utmost attention to selecting the finest raw materials, developing cutting-edge production processes and investing in research into newer and better production formulae.

Quality,innovation, market knowledge and consumer desires. These are the foundations on which Perfetti Van Melle has built its success over the years – a success that is still growing every day.



At Perfetti Van Melle, caring for our people is a core value. It is a commitment we take seriously. During these challenging and unprecedented times, caring for our people – our employees,
consumers, customers and partners – becomes more important than ever. We must stay in
touch, albeit virtually, to tell one another how we’re doing, as well as what we’re doing to work
through this ever-evolving novel coronavirus.
Our global teams are working around the clock to ensure the continuity and delivery of our
products to our customers and consumers, while always remaining focused on employee safety.
As this pandemic has continued to evolve, we are constantly evaluating the situation and
adapting our processes and procedures, putting in place even more stringent practices, to
ensure the ongoing safety of our employees and our products.
As new information becomes available daily, we will continue to reassess the situation and
adjust our protocols as necessary. Please know that we are fully committed to the following:

  • Learning more about ways this virus is spreading, and what we can all do to help slow its progression.
  • Working with local and national governments to understand what is happening within each of our 150+ markets and the recommended actions each of those markets requires of us.
  • Making use of advice of specialist partners like Control Risk (pandemic planning) and SOS International (medical advice).
  • Working closely with our retail partners, suppliers, and vendors to do whatever it takes to deliver high-quality products while protecting the well-being of our employees.

Perfetti Van Melle has a history of innovation and a demonstrated track record for consistently delivering high-quality products. That’s exactly what we’ll keep doing throughout the remainder of this pandemic – and long after.
We are grateful for the trust you place in us, and for your ongoing partnership. We are also
grateful for the many people worldwide who are on the front lines – the scientists, medical
practitioners and others – fighting for everyone’s health and well-being. Please don’t hesitate to
reach out to your Perfetti Van Melle business partners with any questions you may have.
Together, we will see our way through this current situation.


Sameer Suneja
Group CEO and Executive Director
Perfetti Van Melle Holding B.V.