Perfetti Van Melle India Private Limited (PVMI) is a fully owned subsidiary of the global conglomerate Perfetti Van Melle, headquartered in Lainate, Italy and Breda, Netherlands.
PVMI has a diverse portfolio of brands across segments (i.e. sweets and confectionery, fruit jellies and fruit bars, and proprietary ayurvedic medicine) which it sells through various sales channels across the country.
Backed by a wide network of distributors and sales force, PVMI has adopted an aggressive sales strategy to retain a strong position in the confectionery industry in India.