Perfetti Van Melle India Private Limited (PVMI) is a fully owned subsidiary of the global conglomerate Perfetti Van Melle, headquartered in Lainate, Italy and Breda, Netherlands.
PVMI has a diverse portfolio of brands across segments (i.e. sweets and confectionery, fruit jellies, fruit bars, and proprietary ayurvedic medicine) which it sells through various sales channels across the country.
Backed by a wide network of distributors and sales force, PVMI has adopted an aggressive sales strategy to retain a strong position in the confectionery industry in India.